As a new round of violence kicks off in Israel-Palestine and more children are killed, it's not enough just to call for another ceasefire. It’s time to take definitive non-violent action to end this decades long nightmare.
Our governments have failed -- while they have talked peace and passed UN resolutions, they and our companies have continued to aid, trade and invest in the violence. The only way to stop this hellish cycle of Israel confiscating Palestinian lands, daily collective punishment of innocent Palestinian families, Hamas firing rockets, and Israel bombing Gaza is to make the economic cost of this conflict too high to bear.
We know it works -- when EU countries issued guidelines not to fund the illegal Israeli settlements it caused an earthquake in the cabinet, and when citizens successfully persuaded a Dutch pension fund, PGGM, to withdraw, it created a political storm.
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